Search engine optimization (SEO) is important tool for people who are trying to increase there presence online whether they are blogger, small business owners or marketer, SEO can greatly boost website on search engine like Google, Bing, Yahoo just buy understanding basis of SEO. This guide will walk through every small little thing to know as beginners from fundamental of SEO to practical tip to implementation
What is SEO
- • stand for search engine optimization SEO it’s jobs are to make a website get more visibility by improving the visibility of the website in search engine results page
- • Search engine optimization (SEO) big goal is to grow traffic without paid Ads to the website by making it easier for search engine to understand and recommend website content
why is SEO important?
- • It’s important because many times people will search for website or products will not go beyond first page of results that’s why it is important to rank higher in the search engine
Here why SEO matter
- • Increase visibility: well get search engine optimalisation website will get higher rankings on the search engine it will increasing your chance to being seen.
- • Cost effective marketing- the organic traffic generated through SEO by optimizing website which is free to rank higher in search engines. And rather then paid Ads which will cost to rank higher on search engines
- • Long term strategy.(SEO) search engine optimization will takes time to give results but the traffic it gives to website will be consistent and sustainable.
How search engine work
To understand SEO, we need to First know about how search engine work.
Here is the breakdown of the process.
- • crawling : search engine use bots which is also called spiders that crawl through the internet and visit on web pages to collect data
- • indexing : search engine start after crawling to store the collected data in a vast index which is a big giant data base of web pages
- • ranking: when someone enters something to query into search engine the system pull up relevant results from its index and ranks them based on the factors like relevant, authority and user experience
Keywords SEO ranking factors
- • Keywords: Describe the content on the page by words or phrases to match in search engine.
- • Backlink -links to other reputable website to your own website
• Content quality : search engine marketing always prioritise all in website which content valuable, written and information content
Types of SEO
There are main three types of SEO in which each of focusing on the different aspects of the website.
1• on page SEO
- On page SEO which refers to optimalisation and every different web pages to rank higher in search engine
• In this involves:
- Keyword optimization which uses keyword to the in titles heading and through your contact that will help search engine to understand the website page subject.
• Mata tags:
- title tag and Mata details give search engine and user a brief summary of website page.
• URL structure:
- URL that include website target keywords can be improve website ranking
2• off page SEO
- Off page SEO focuses on action taken outside of the website to improve the impact your rankings. The significant aspect of off page SEO.
How to get with SEO marketing search engine marketing
Now we can start implementing it on the website now that it has been shown SEO is important.
- 1• keyword research .Here is the first step in SEO keywords that identifying words people are using to search website or products that are similar to our website or products.
- 2• Use tools . To research keyword use tools like of google keywords planner that help. To helps to find keywords that are relevant based of competition, search volume.
- 3• Long tail keywords. Are phrases that are specific to often that containing three or more words. Which make them easy to rank for which usually have higher conversation rates.
- 4• Competitor analysis. Analysis the keyword which are used by competitors or a similar niche that are targeting same demographic
- 5• optimization your contact
Now we have keyword now time come to optimize the content.
- 1• Use your primary keyword naturally. Use them incorporated in them naturally in the titles heading, Mata descriptions and throughout the contact. Do not stuff keywords in the page
- 2• Use multimedia. Video, images and infographic that can make contact more interesting and shareable indirectly helping your SEO efforts.
- 4• Organic traffic. The visitors coming from search engine in terms of numbers.
- 5• Bounce rate. Is to major how fast and quickly visitors leave site after arriving. High bounce rate can be signal to poor user experience.
- 6• Ranking. Always tack when the website is in the ranks for target keyword.
7• Based on this data adjust strategy to improve your ranking.
Conclusion
SEO can be seen daunting but by just focusing on keywords research optimizing content and the improving the user experience can be lay down the foundation for long term.
Article Credit: M Azam khan